CHAPTER 22
Your Employees Want to Feel the Purpose in Their Jobs
by Dan Cable
No one wants to be a nine-to-five robot. People want to feel inspired, find meaning, and see the impact their work has on others. And when they do, they’re more engaged, innovative, and productive. That isn’t a secret or a revelation. It’s common sense.
If you’re a leader, helping others feel a sense of purpose can be a powerful tool. So, why then do so many leaders have trouble lighting up their employees?
The simple answer is it’s extremely difficult to instill purpose in others. It takes more than motivational talks, lofty speeches, or mission statements to spread purpose. In fact, if overblown or insincere, those methods can backfire, triggering cynical reactions. ...
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