CHAPTER 4
How to Create Your Own Career Luck
by Christian Busch
Job seekers, entrepreneurs, and executives aiming to advance their careers need to nurture serendipity: the unexpected good luck resulting from unplanned moments, in which proactive decisions lead to positive outcomes.
How can we cultivate this “smart luck”? By setting hooks and planting bombs. These two practices can help us flex our serendipity muscles at any time. Here’s how to deploy them.
Setting Hooks
Serendipity hooks help people get interested in you and help you learn what you’ll find intriguing about them. The process starts when you use memorable or engaging talking points, whether in the park or on Zoom. When Oli Barrett, a London-based entrepreneur, meets new people, ...
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