CHAPTER 14
How to Find a Great Job Using the Strength of Your Weak Ties
by Claudio Fernández-Aráoz
The landmark research on how people find good jobs was conducted in the early 1970s by Mark Granovetter and remains relevant today despite the big changes in roles and recruitment that we’ve seen since. Studying professional, technical, and managerial job seekers, Granovetter found that most jobs (and especially good ones) were attained not through direct application or other formal means—that is submitting a résumé in response to a listing (which then might have been a print ad but is now online)—but through “personal contacts,” who told the applicant about the position or recommended him or her to someone inside the organization.
Job seekers preferred ...
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