How to Get Employees to Embrace AI

by Brad Power

David Maister was angry. He had been surprised and annoyed to learn that his company had set up a new AI-based marketing system that was doing most of what he thought was his job as digital marketing manager at Global Consumer Brands: deciding what ads to place where, for which customer segments, and how much to spend. And when he found that the system was buying ads for audiences that didn’t fit the company’s customer profile, he stormed into his boss’s office and yelled, “I don’t want men and women over 55 buying our product! It’s not our audience!” Maister demanded that the system vendor modify it to enable him to override its recommendations for how much to spend on each channel ...

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