CHAPTER 13
Need Fresh Ideas? Call a Virtual Meeting
by Bob Frisch and Cary Greene
Andrew, the CEO of a $500 million manufacturer, needed to pivot. His company’s largest and most reliable revenue source had suddenly dried up. He thought that major changes in focus were required. His team would need to move quickly to sell a different mix of products to different customers.
Andrew set up a videoconference with his 12 direct reports and asked for their help in identifying pools of opportunity. With the press of a button, the executives found themselves in one of three virtual breakout rooms. Each group was tasked with highlighting five pressing market needs the company might be in a position to meet. Andrew had assigned people carefully and appointed ...
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