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HBR Guide to Unlocking Creativity
book

HBR Guide to Unlocking Creativity

by Harvard Business Review
June 2023
Intermediate to advanced
256 pages
3h 56m
English
Harvard Business Review Press
Audiobook available
Content preview from HBR Guide to Unlocking Creativity

CHAPTER 13

Need Fresh Ideas? Call a Virtual Meeting

by Bob Frisch and Cary Greene

Andrew, the CEO of a $500 million manufacturer, needed to pivot. His company’s largest and most reliable revenue source had suddenly dried up. He thought that major changes in focus were required. His team would need to move quickly to sell a different mix of products to different customers.

Andrew set up a videoconference with his 12 direct reports and asked for their help in identifying pools of opportunity. With the press of a button, the executives found themselves in one of three virtual breakout rooms. Each group was tasked with highlighting five pressing market needs the company might be in a position to meet. Andrew had assigned people carefully and appointed ...

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Publisher Resources

ISBN: 9781647825072