CHAPTER 14
Set the Conditions for Team Creativity
by Greg Satell
One of the most damaging myths about creativity is that there is a specific creative personality that some people have and others don’t. Yet in decades of creativity research, no such trait has ever been identified. The truth is that anybody can be creative, given the right opportunities and context.
If you don’t believe me, take the least creative person in your office out for lunch—someone who doesn’t seem to have a creative bone in their body. Chances are, you’ll find some secret passion, pursued outside of office hours, into which they pour their creative energies. They just aren’t applying those energies to their day jobs.
The secret to unlocking creativity is not to look for ...
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