CHAPTER 12
Storytelling That Drives Bold Change
Let’s say you’re a leader with an urgent organizational problem—anything from a broken culture to a product that no longer fits your market. You’ve taken several steps toward a solution: You’ve identified the core issue and surfaced roadblocks to progress. You’ve run smart experiments that point the way forward. You’ve tapped the knowledge and earned the trust of everyone whose help you’ll need, including people whose thinking is different from yours. With all that accomplished, you’re ready to tackle a critical challenge: crafting a story so clear and compelling that it will harness your organization’s energy and direct it toward change.
Research has shown that ...
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