CHAPTER 4
Understanding Your Organization’s Strategy
Your organization has an overarching plan for developing its competitive advantage, likely served by a series of cascading goals for business units and individuals. As a manager, you work through your employees to support the company’s overall plan; your own strategies and goals must align with the priorities set from above.
But before you can align your work with a larger strategy, you need to know what that strategy is. Simply reading a strategy memo isn’t enough. You must actively work to clarify what are you’re supposed to be delivering and how you’re supposed to do it—by clearly understanding your company’s strategic vision and goals, and assessing potential risks.
Step 1: Gather Information ...
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