HBR Insights Future of Business Boxed Set (8 Books)

 

4

THE BEHAVIORAL ECONOMICS OF WHY EXECUTIVES UNDERINVEST IN CYBERSECURITY

by Alex Blau

Determining the ROI for any cybersecurity investment, from staff training to AI-enabled authentication managers, can best be described as an enigma shrouded in mystery. The digital threat landscape changes constantly, and it’s very difficult to know the probability of any given attack succeeding—or how big the potential losses might be. Even the known costs, such as penalties for data breaches in highly regulated industries like health care, are a small piece of the ROI calculation. In the absence of good data, decision makers must use something less than perfect to weigh the options: their judgment.

But insights from behavioral economics and psychology ...