HBR Insights Future of Business Boxed Set (8 Books)

 

10

THREE WAYS AI IS GETTING MORE EMOTIONAL

by Sophie Kleber

In January 2018, Annette Zimmermann, vice president of research at Gartner, proclaimed: “By 2022, your personal device will know more about your emotional state than your own family.” Just two months later, a landmark study from the University of Ohio claimed that its algorithm was now better at detecting emotions than people are.¹

AI systems and devices will soon recognize, interpret, process, and simulate human emotions. A combination of facial analysis, voice pattern analysis, and deep learning can already decode human emotions for market research and political polling purposes. With companies like Affectiva, Beyond Verbal, and Sensay providing plug-and-play sentiment analysis ...