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BLOCKCHAIN COULD HELP ARTISTS PROFIT MORE FROM THEIR CREATIVE WORKS
by Don Tapscott and Alex Tapscott
Anyone who follows the cultural industriesâart, music, publishing, theater, cinemaâknows of the tussles between artists and those who feed off their talents. The traditional food chain in movie-making, for example, is a long one: Between those who create a film and those who pay for itâmovie goers, cable subscribers, pay-per-viewers, advertisers, rights licensees, and institutional sponsors such as the National Endowment for the Artsâis a multitude of middlemen: online retailers (Amazon, Walmart), streaming video services (Netflix, YouTube, Hulu), theater venues (Wandaâs AMC, Regal, Cinemark), product placement and media agencies ...
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