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WHAT AI-DRIVEN DECISION MAKING LOOKS LIKE

by Eric Colson

Many companies have adapted to a “data-driven” approach for operational decision making. Data can improve decisions, but it requires the right processor to get the most from it. Many people assume that processor is human. The term “data-driven” even implies that data is curated by—and summarized for—people to process.

But to fully leverage the value contained in data, companies need to bring artificial intelligence into their workflows and, sometimes, get us humans out of the way. We need to evolve from data-driven to AI-driven workflows.

Distinguishing between “data-driven” and “AI-driven” isn’t just semantics. Each term reflects different assets, the former focusing on data and ...

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