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CLOUD COMPUTING IS HELPING SMALLER, NEWER FIRMS COMPETE
by Nicholas Bloom and Nicola Pierri
Is digital technology a democratizing force, allowing smaller, newer companies to compete against giant ones? Or does it provide even greater advantage to incumbents? That question has gotten a lot of attention lately, in response to data showing that the rate of new business creation in the United States has slowed, and that in most industries the biggest firms have higher market share than they did a decade ago.1
Despite those trends, our research suggests that technology can in fact provide an advantage to small and new firms. In recent research, we studied the adoption of cloud computing across U.S. businesses. Cloud computing is an IT paradigm ...
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