7 HOW YOUR BRAND SHOULD USE NFTS
by Arun Sundararajan
NFTs could be the killer app of Web3 and its gateway into traditional commerce. The really interesting thing about NFTs is the tech they run on, which reveals their broader promise as a vehicle by which brands bypass the platform-centric marketing world of Web2 and reclaim ownership of their digital consumer relationships.
Early Days: From Collectibles to Digital Product-Line Extensions
Right now, NFTs seem inextricably intertwined with digital collectibles, and many brands’ first step into the NFT waters has thus been to launch their own collections. These early efforts range from exclusive releases of Campbell’s Soup–can art and Coca-Cola digital apparel to generative art of burgers ...
Get HBR Insights Web3, Crypto, and Blockchain Collection (3 Books) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
