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HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter) by Renee Mauborgne, W. Chan Kim, Michael Porter, Harvard Business Review

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Index

access-based positioning, 14–16

activity reinforcement, and fit among activities, 22–24

activity-system maps, 23, 24, 25

Adams, Paul, 238

Adidas, 96, 100

advertising campaigns, 56

airline industry, 8–9, 17, 19, 20–21, 39, 52, 58, 139–140

Altria Group, 236

AMC, 126, 132, 133

American Home Products, 239

American Management Association, 104

America Online (AOL), 191, 194, 196–197, 199, 202–203, 204

Amgen, 240

Anderson, Gary, 118

AOL Time Warner, 196, 203, 206

Apple Computer, 43, 62, 68, 101–102, 103–104, 116, 122, 131, 133

Argyris, Chris, 186

automobile industry, 20, 39, 133

Bain, Bill, 200

Bain & Company, 200–201, 207

balanced scorecard, 167–190

business planning in, 168–169, 171, 173, 177, 183–185

changes in management processes and, 170 ...

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