by Bill Fischer and Andy Boynton
BLOOD ON THE STAGE, RACIAL tensions turned violent, dissonant music, and dancing hoodlums—West Side Story was anything but the treacly Broadway musical typical of the late 1950s. It was a high-stakes, radical innovation that fundamentally changed the face of American popular drama. The movie version earned ten Oscars. Not a bad achievement for the team of virtuosos—choreographer Jerome Robbins, writer Arthur Laurents, composer Leonard Bernstein, and lyricist Stephen Sondheim—who created it.
In nearly any area of human achievement—business, the arts, science, athletics, politics—you can find teams that produce outstanding and innovative results. The business world offers a few examples. Think of ...