HBR's 10 Must Reads Ultimate Boxed Set (14 Books)

Table of contents

1. cover
2. HBR’s 10 Must Reads on Strategic Marketing
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. Rethinking Marketing
   6. Branding in the Digital Age
   7. Marketing Myopia
   8. Marketing Malpractice
   9. The Brand Report Card
   10. The Female Economy
   11. Customer Value Propositions in Business Markets
   12. Getting Brand Communities Right
   13. The One Number You Need to Grow
   14. Ending the War Between Sales and Marketing
   15. About the Contributors
   16. Index
3. HBR’s 10 Must Reads on Leadership
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. What Makes a Leader?
   6. What Makes an Effective Executive
   7. What Leaders Really Do
   8. The Work of Leadership
   9. Why Should Anyone Be Led by You?
   10. Crucibles of Leadership
   11. Level 5 Leadership: The Triumph of Humility and Fierce Resolve
   12. Seven Transformations of Leadership
   13. Discovering Your Authentic Leadership
   14. In Praise of the Incomplete Leader
   15. About the Contributors
   16. Index
4. HBR’s 10 Must Reads on Managing Across Cultures
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. Cultural Intelligence
   6. Managing Multicultural Teams
   7. L’Oréal Masters Multiculturalism
   8. Making Differences Matter: A New Paradigm for Managing Diversity
   9. Navigating the Cultural Minefield
   10. Values in Tension: Ethics Away from Home
   11. Global Business Speaks English
   12. 10 Rules for Managing Global Innovation
   13. Lost in Translation
   14. The Right Way to Manage Expats
   15. About the Contributors
   16. Index
5. HBR’s 10 Must Reads on Teams
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. The New Science of Building Great Teams
   6. Why Teams Don’t Work: An Interview with J. Richard Hackman
   7. The Discipline of Teams
   8. Eight Ways to Build Collaborative Teams
   9. The Power of Small Wins
   10. Building the Emotional Intelligence of Groups
   11. Managing Multicultural Teams
   12. When Teams Can’t Decide
   13. Virtuoso Teams
   14. How Management Teams Can Have a Good Fight
   15. About the Contributors
   16. Index
6. HBR’s 10 Must Reads: The Essentials
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. Meeting the Challenge of Disruptive Change
   6. Competing on Analytics
   7. Managing Oneself
   8. What Makes a Leader?
   9. Putting the Balanced Scorecard to Work
   10. Innovation: The Classic Traps
   11. Leading Change: Why Transformation Efforts Fail
   12. Marketing Myopia
   13. What Is Strategy?
   14. The Core Competence of the Corporation
   15. About the Contributors
   16. Index
7. HBR’s 10 Must Reads on Managing People
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. Leadership That Gets Results
   6. One More Time: How Do You Motivate Employees?
   7. The Set-Up-to-Fail Syndrome
   8. Saving Your Rookie Managers from Themselves
   9. What Great Managers Do
   10. Fair Process: Managing in the Knowledge Economy
   11. Teaching Smart People How to Learn
   12. How (Un)ethical Are You?
   13. The Discipline of Teams
   14. Managing Your Boss
   15. About the Contributors
   16. Index
8. HBR’s 10 Must Reads on Emotional Intelligence
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. What Makes a Leader?
   6. Primal Leadership: The Hidden Driver of Great Performance
   7. Why It’s So Hard to Be Fair
   8. Why Good Leaders Make Bad Decisions
   9. Building the Emotional Intelligence of Groups
   10. The Price of Incivility: Lack of Respect Hurts Morale—and the Bottom Line
   11. How Resilience Works
   12. Emotional Agility: How Effective Leaders Manage Their Negative Thoughts and Feelings
   13. Fear of Feedback
   14. The Young and the Clueless
   15. About the Contributors
   16. Index
9. HBR’s 10 Must Reads on Collaboration
   1. Cover
   2. Title Page
   3. Copyright
   4. Contents
   5. Are You a Collaborative Leader?
   6. Social Intelligence and the Biology of Leadership
   7. Bringing Minds Together
   8. Building a Collaborative Enterprise
   9. Silo Busting: How to Execute on the Promise of Customer Focus
   10. Harnessing Your Staff’s Informal Networks
   11. Want Collaboration? Accept—and Actively Manage—Conflict
   12. Shattering the Myths About Enterprise 2.0
   13. When Internal Collaboration Is Bad for Your Company
   14. Which Kind of Collaboration Is Right for You?
   15. About the Contributors
   16. Index
10. HBR’s 10 Must Reads on Innovation
    1. Cover
    2. Title Page
    3. Copyright
    4. Contents
    5. The Innovation Catalysts
    6. Stop the Innovation Wars
    7. How GE Is Disrupting Itself
    8. The Customer-Centered Innovation Map
    9. Is It Real? Can We Win? Is It Worth Doing?
    10. Six Myths of Product Development
    11. Innovation: The Classic Traps
    12. Discovery-Driven Planning
    13. The Discipline of Innovation
    14. Innovation Killers
    15. About the Contributors
    16. Index
11. HBR’s 10 Must Reads on Making Smart Decisions
    1. Cover
    2. Title Page
    3. Copyright
    4. Contents
    5. The Hidden Traps in Decision Making
    6. Before You Make That Big Decision
    7. How to Avoid Catastrophe
    8. Conquering a Culture of Indecision
    9. What You Don’t Know About Making Decisions
    10. Who Has the D?
    11. How (Un)ethical Are You?
    12. Make Better Decisions
    13. Why Good Leaders Make Bad Decisions
    14. Stop Making Plans; Start Making Decisions
    15. About the Contributors
    16. Index
12. HBR’s 10 Must Reads on Strategy
    1. Cover
    2. Title Page
    3. Copyright
    4. Contents
    5. What Is Strategy?
    6. The Five Competitive Forces That Shape Strategy
    7. Building Your Company’s Vision
    8. Reinventing Your Business Model
    9. Blue Ocean Strategy
    10. The Secrets to Successful Strategy Execution
    11. Using the Balanced Scorecard as a Strategic Management System
    12. Transforming Corner-Office Strategy into Frontline Action
    13. Turning Great Strategy into Great Performance
    14. Who Has the D? How Clear Decision Roles Enhance Organizational Performance
    15. About the Contributors
    16. Index
13. HBR’s 10 Must Reads on Change Management
    1. Cover
    2. Title Page
    3. Copyright
    4. Contents
    5. Leading Change: Why Transformation Efforts Fail
    6. Change Through Persuasion
    7. Leading Change When Business Is Good: An Interview with Samuel J. Palmisano
    8. Radical Change, the Quiet Way
    9. Tipping Point Leadership
    10. A Survival Guide for Leaders
    11. The Real Reason People Won’t Change
    12. Cracking the Code of Change
    13. The Hard Side of Change Management
    14. Why Change Programs Don’t Produce Change
    15. About the Contributors
    16. Index
14. HBR’s 10 Must Reads on Managing Yourself
    1. Cover
    2. Title Page
    3. Copyright
    4. Contents
    5. How Will You Measure Your Life?
    6. Managing Oneself
    7. Management Time: Who’s Got the Monkey?
    8. How Resilience Works
    9. Manage Your Energy, Not Your Time
    10. Overloaded Circuits
    11. Be a Better Leader, Have a Richer Life
    12. Reclaim Your Job
    13. Moments of Greatness: Entering the Fundamental State of Leadership
    14. What to Ask the Person in the Mirror
    15. Primal Leadership: The Hidden Driver of Great Performance
    16. About the Contributors
    17. Index
15. HBR’s 10 Must Reads on Communication
    1. Cover
    2. Title Page
    3. Copyright
    4. Contents
    5. Change the Way You Persuade
    6. Harnessing the Science of Persuasion
    7. The Power of Talk
    8. The Necessary Art of Persuasion
    9. Is Silence Killing Your Company?
    10. How to Become an Authentic Speaker
    11. Telling Tales
    12. How to Pitch a Brilliant Idea
    13. The Five Messages Leaders Must Manage
    14. Taking the Stress Out of Stressful Conversations
    15. About the Contributors
    16. Index