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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

by Harvard Business Review, Clayton M. Christensen, Mark W. Johnson, Rita Gunther McGrath, Steve Blank
June 2019
Intermediate to advanced content levelIntermediate to advanced
176 pages
3h 55m
English
Harvard Business Review Press
Audiobook available
Content preview from HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)

Competing Against Free

by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch

A NEW COMPETITOR ENTERS YOUR market and offers a product very similar to yours but with one key difference: It’s free. Do you ignore it, hoping that your customers won’t defect or the free product won’t last? Or do you rapidly introduce a free product of your own in an attempt to quash the threat? These are questions faced by an increasing number of companies—and not just in the digital realm. The “free” business models popularized by companies such as Google, Adobe, and Mozilla are spreading to markets in the physical world, from pharmaceuticals to airlines to automobiles.

How should established companies respond? Clearly, managers are having difficulty figuring this ...

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Publisher Resources

ISBN: 9781633696884