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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

by Harvard Business Review
May 2020
Beginner
1024 pages
22h 56m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

Index

Accenture, 18

adaptation, 113

advice, 37

affective trust, 8081

AIG, 116119, 122, 123

Air India, 101, 105, 107

alignment, 128129, 137139

allies, in shadow negotiation, 5254

Allred, Keith, 40

alternatives, yours vs. theirs, 31. See also BATNAs

Alvarez, Pedro, 78

American Arbitration Association, 122

American Seafoods, 153, 154155

Andersen Consulting, 18. See also Accenture

anger, 3334, 3942

anxiety, 35, 3639

crisis negotiation and, 8889

AOL Time Warner, 129, 132

appreciative moves, 48, 53, 5761

keeping the dialogue going, 5960

soliciting new perspectives, 6061

arbitration, 115123

Art and Science of Negotiation (Raiffa), 7

Arthur Andersen, 18

The Art of War (Sun Tzu), 32

AT&T, 125126, 134

Attica State Prison riot, 8788

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Publisher Resources

ISBN: 9781633699366