Creativity Under the Gun

by Teresa M. Amabile, Constance N. Hadley, and Steven J. Kramer

TRULY BREAKTHROUGH IDEAS rarely hatch overnight. Consider, for example, Charles Darwin’s theory of evolution, which had a protracted evolution of its own. Darwin spent decades reading scientific literature, making voyages on the HMS Beagle to the Galápagos and other exotic destinations, carrying out painstakingly detailed observations, and producing thousands of pages of notes on those observations and his ideas for explaining them. It’s inconceivable that his breakthrough would have occurred if he’d tried to rush it. In business, too, there are striking examples of the value of having relatively unstructured, unpressured time to create and develop new ideas. ...

Get HBR's 10 Must Reads on Creativity (with bonus article "How Pixar Fosters Collective Creativity" By Ed Catmull) now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.