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HBR's 10 Must Reads on Creative Teams Collection (7 Books)
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HBR's 10 Must Reads on Creative Teams Collection (7 Books)

by Harvard Business Review, Clayton M. Christensen, Indra Nooyi, Marcus Buckingham, Adam Grant
December 2020
Beginner
1488 pages
32h 58m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads on Creative Teams Collection (7 Books)

Design for Action

by Tim Brown and Roger L. Martin

THROUGHOUT MOST OF HISTORY, design was a process applied to physical objects. Raymond Loewy designed trains. Frank Lloyd Wright designed houses. Charles Eames designed furniture. Coco Chanel designed haute couture. Paul Rand designed logos.

David Kelley designed products, including (most famously) the mouse for the Apple computer.

But as it became clear that smart, effective design was behind the success of many commercial goods, companies began employing it in more and more contexts. High-tech firms that hired designers to work on hardware (to, say, come up with the shape and layout of a smartphone) began asking them to create the look and feel of user-interface software. Then designers were ...

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Publisher Resources

ISBN: 9781647820312