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HBR's 10 Must Reads on Creative Teams Collection (7 Books)
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HBR's 10 Must Reads on Creative Teams Collection (7 Books)

by Harvard Business Review, Clayton M. Christensen, Indra Nooyi, Marcus Buckingham, Adam Grant
December 2020
Beginner
1488 pages
32h 58m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads on Creative Teams Collection (7 Books)

Engineering Reverse Innovations

by Amos Winter and Vijay Govindarajan

SLOWLY BUT STEADILY, IT’S dawning on Western multinationals that it may be a good idea to design products and services in developing economies and, after adding some global tweaks, export them to developed countries.

This process, called “reverse innovation” because it’s the opposite of the traditional approach of creating products for advanced economies first, allows companies to enjoy the best of both worlds. It was first described six years ago in an HBR article cowritten by one of the authors of this article, Vijay Govindarajan.

But despite the inexorable logic of reverse innovation, only a few multinationals—notably Coca-Cola, GE, Harmon, Microsoft, Nestlé, PepsiCo, Procter ...

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Publisher Resources

ISBN: 9781647820312