Reaching the Rich Worldâs Poorest Consumers
by Muhammad Yunus, FrÃ©dÃ©ric Dalsace, David MenascÃ©, and BÃ©nÃ©dicte Faivre-Tavignot
POVERTY IS NOT JUST AN emerging-market problem. In the United States more than 45 million people, or 15% of the population, are officially poor, according to the Census Bureau. Whatâs more, this percentage has increased every year but one (2006) since the 21st century began. At 16%, Japan is doing no better. And in the European Union almost 120 million peopleâone in every fourâare classified as at risk of poverty or social exclusion.
In the past, businesses in the developed world have largely ignored the needs of these groups. To be sure, they know that not all their customers are rich, and many companies ...
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