How Smart, Connected Products Are Transforming Companies
by Michael E. Porter and James E. Heppelmann
THE EVOLUTION OF PRODUCTS into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and competition.
Smart thermostats control a growing array of home devices, transmitting data about their use back to manufacturers. Intelligent, networked industrial machines autonomously coordinate and optimize work. Cars stream data about their operation, location, and environment to their makers and receive software upgrades that enhance their performance or head off problems before they occur. Products continue to evolve long after entering service. The relationship a firm has with its products—and ...
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