HBR's 10 Must Reads for Executives 8-Volume Collection

Managing 21st-Century Political Risk

by Condoleezza Rice and Amy Zegart

IN 2010, Gabriela Cowperthwaite read a news article that changed her life. It described how an orca whale had killed a trainer during a show at SeaWorld in Orlando. Cowperthwaite, a Los Angeles filmmaker who liked taking her twins to see orcas at the San Diego SeaWorld, spent the next two years making an investigative documentary, Blackfish, which depicted how the theme parks’ treatment of orcas harmed both the animals and their human trainers. The film cost just $76,000 to produce. Yet it quickly went viral, capturing the attention of celebrities and animal rights groups. Public pressure on SeaWorld mounted. Corporations cut sponsorship ties, regulators opened investigations ...