CHAPTER 3
Develop and Promote Your Personal Brand
by Dorie Clark
As you strive to be both influential and recognized in your company and think about your career trajectory, it’s important to ask yourself, What do you want to be known for? How do you want to be seen in your organization? In your field? Your industry? What’s your personal brand?
A strong reputation can put you on the radar for exciting career opportunities. When your true talents are understood, it’s far more likely you’ll be tapped for relevant and interesting assignments—and that helps you stand out against a field of competitors. Research by Sylvia Ann Hewlett at the Center for Talent Innovation shows that cultivating your personal brand is one of the best ways to attract a ...
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