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HOW VOICE ASSISTANTS COULD CHANGE THE WAY WE SHOP

by Kane Simms

AI is disrupting every industry, leading to new business models, further digital transformation, and a future of technology that’s more integrated into our natural environment. Smart speakers are the fastest-growing consumer technology since the smartphone, and they are poised to revolutionize the way we interact with technology. Computers can finally speak our language.

A key question for business leaders to consider right now is: How will the voice assistant movement affect the way your customers shop—and how will you, in turn, need to adapt in terms of how to market and sell your products and services?

Strategy consultants OC&C predict that voice shopping will grow to ...

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