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A SURVIVAL GUIDE FOR STARTUPS IN THE ERA OF TECH GIANTS
by Thales S. Teixeira
Startups and established companies all face a dilemma when building new technology products. If they hit upon something innovative that has high potential, they invite the scrutiny of large technology companies such as Amazon, Google, Facebook, and Microsoft. Big Tech has the money, technology, data, and talent to replicate and enhance any technological innovation that is not fully protected by patents—which encompasses most digital products.
Recent episodes have shown this copycat behavior to be quite common and life-threatening to startups. The copying comes in various flavors. Sometimes tech giants simply copy innovative features. When Snapchat was doing ...
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