Chapter 8. Accessibility: Inaccessibility Kills

Who’s missing out on experiencing your website right now?
You may have a beautiful, well-laid out, easily navigable site... but that doesn’t mean everyone’s enjoying it. Whether it’s someone who’s visually-impaired or just a user who has trouble distinguishing blues from greens, your site must be accessible. Otherwise, you’re losing users and hurting your business. But don’t worry: accessibility isn’t difficult! By planning the order of your markup, using ALT attributes and LONGDESC tags, and thinking about color, you’ll widen your audience immediately. Along the way, you may even get WCAG certified. What’s that? Turn the page, and find out...
Audio-2-Go: inaccessible accessibility
Audio-2-Go is a site that sells audio books for the blind and visually impaired. But the owner’s got a problem: his site doesn’t work for those who can’t see! It turns out that the firm who did his site didn’t know anything about accessibility, and now he’s losing customers faster than you can say, “But I can’t see what your site looks like!”
It’s up to you to take Audio-2-Go to its audience: those who depend on accessibility every day.

Accessibility means making your site work for EVERYONE
So what exactly is accessibility? When a website can’t be used by someone ...
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