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BALANCING RISK AND REWARD
It requires more courage than ever before to balance risk and reward. It can be intimidating for leaders to live in the uncertain space between the two, searching for the right amount of risk to achieve the right reward. Some leaders make the mistake of taking foolish chances that end up having catastrophic financial consequences, especially those who focus only on the upside or minimize the downside in evaluating a course of action. Other leaders make the mistake of becoming overly cautious, refusing to take appropriate risk, and depriving their organizations of significant rewards. Business is inherently risky, probably more so today than ever before. Finding the right balance takes guts, but it also takes ...
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