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Heart: Winning with the Heart
Is a business plan always necessary? Actually, it may be detrimental, especially at the beginning of company creation (the conception stage when most people believe they need a business plan the most). The best businesses are less likely to have started with a business plan than they are by founders who jumped into the fray and just started doing. In the course of our research, we asked entrepreneurs across the globe how they launched their businesses. Of those who had successful exits, nearly 70 percent did not start with a business plan. These successful businesses kicked off far less formulaically, with a quality ...
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