Heart, Smarts, Guts, and Luck

6

Business Archetypes And Iconoclasts

Give musicians four notes, and they are capable of wildly different expressions. A musician gifted at syncopation may turn those notes into jazz, while another may create a beautiful symphonic phrase as part of a larger orchestration. The underlying four notes are the same, but each musician’s implementation—via tweaks in sequencing, tonal quality, emphasis, and personal style—creates radically different expressions and results.

Similarly, the style in which entrepreneurial and business-building strengths combine can yield dramatically different results. Each of our four traits of Heart, Smarts, Guts, and Luck has a natural starting point that its owner can turn up or down, like a volume dial or an old-school ...