Heart, Smarts, Guts, and Luck

Wrapping It All Up

There are too many people, courses, and self-help guides that purport to lead you by the hand to the promised land of business success. What we have tried to deliver here are a new framework and some different perspectives that will increase your probability of success, but certainly don’t guarantee it. Business-building simply cannot be packaged into an instruction manual.

Remember the statistic that we mentioned near the beginning of the book: two-thirds of the successful entrepreneurs we interviewed did not start with a formal business plan. Instead, they usually conceived their businesses via iterative projects stemming from that place we have called Heart, a trait constituted of purpose and passion, sacrifice and agape ...