CHAPTER 5
How to Be an Idea Machine
Brainstorming names is a blast when you use my proven tools and techniques. These methods are highly effective, and you will be surprised and excited by how many fresh ideas you’ll generate in record time!
Why What You’re Doing Now Isn’t Working
Innovation doesn’t happen in a conference room. Yet this is where the majority of brainstorming meetings take place. Naked walls, fluorescent lighting, and traces of the prior group’s notes scrawled on the whiteboard is hardly the environment for a hotbed of creative stimulation.
For companies that insist on following a process, I can’t think of anything less process ...
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