CHAPTER 6
The Power of Names in the Workplace
From McDonald’s to Microsoft, countless corporations have discovered that using creative names delights employees and visitors, breaks the monotony of the daily grind, improves worker morale, and positively impacts the culture.
Online marketplace Etsy has conference rooms with names that are as crafty as the goods they sell. The employee-generated musician-food mash-up namesinclude Fleetwood Mac ’n’ Cheese, Oreo Speedwagon, Sushi and the Banshees, and Nine Inch Snails.
Harley Davidson gets extended mileage out of its street-smart ticker symbol: HOG.
Yahoo’s cybersecurity force is called The Paranoids. ...
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