CHAPTER 6

image

The Power of Names in the Workplace

From McDonald’s to Microsoft, countless corporations have discovered that using creative names delights employees and visitors, breaks the monotony of the daily grind, improves worker morale, and positively impacts the culture.

Online marketplace Etsy has conference rooms with names that are as crafty as the goods they sell. The employee-generated musician-food mash-up namesinclude Fleetwood Mac ’n’ Cheese, Oreo Speedwagon, Sushi and the Banshees, and Nine Inch Snails.

Harley Davidson gets extended mileage out of its street-smart ticker symbol: HOG.

Yahoo’s cybersecurity force is called The Paranoids. ...

Get Hello, My Name Is Awesome, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.