Hello, My Name Is Awesome

Table of contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Dedication
5. Contents
6. Preface
7. Introduction
8. 1 Smile—The 5 Qualities of a Super-Sticky Name
9. 2 Scratch—The 7 Deadly Sins
10. 3 Domains—Strategies, Secrets, and Silliness
11. 4 Creative Brief—Your Brand Name Road Map
12. 5 Brainstorming—How to Be an Idea Machine
13. 6 Name Review—12 Rules for Building Consensus
14. 7 Name Changes—Pros and Cons
15. Resources
    1. The How Awesome Is My Name Self-Assessment Tool
    2. Trademarking
    3. Logos & Identity Design
    4. Service Providers
16. Acknowledgments
17. Index
18. About Eat My Words
19. About the Author
20. Ask Alexandra
21. Footnote
    1. Resources_fn