CHAPTER 1
The 5 Qualities of a Super-Sticky Name
How do you react when you see or hear a name you like? You smile. We enjoy names that surprise us, entertain us, and make us feel smart because we get them.
Names that make us smile are infectious. They are the ones we talk about, tweet, and repeat because we like other people to smile, too.
I love seeing the grin on someone’s face when I say that I named a Spanish language school in Colombia Gringo Lingo. I get the same reaction when I mention the robotic vacuum I named Neato. And most people laugh out loud when they hear about the Church of Cupcakes.
Imagine if before people were even customers ...
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