CHAPTER 3
Strategies, Secrets, and Silliness
The desperation to find an available domain name has gotten so extreme that a grammar-checking and proofreading company is calling itself Grammarly. Even more cringe-worthy is its ridiculous domain name: www.grammar.ly. In case you missed the memo, -.ly is the country-specific domain extension for Libya. Serious.ly. I’ve been to Libya and even I didn’t know that.
Using common sense rather than blindly following trends, especially those started by fashion-challenged engineers, is critical when it comes to domain names, also known as URLs. (To refresh your memory, URL is the abbreviation for universal ...
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