CHAPTER 5
How to Be an Idea Machine
Brainstorming names is a blast when you know my secrets to coming up with great ideas. While counterintuitive, my method is highly effective, and you will be surprised and excited by how many good ideas you will generate and how quickly you will do it.
The Wrong Way to Brainstorm
Brainstorming meetings are terribly ineffective. Most corporate conference rooms have bare walls, fluorescent lighting, and, sadly, little mental stimulation. Group brainstorming is not process based. It’s a mad free-for-all, where extroverts throw ideas at the wall and see what sticks. Introverts, who may have good ideas, may fear ...
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