12 Rules for Building Consensus

Over the years, I have developed twelve rules for reviewing names when there are multiple decision makers involved. I promise you will have much more success finding the name if you follow these guidelines rather than trying to randomly choose the best names.

Before you distribute the list, write a sentence or two of rationale next to each name to help sell it in. At the top of the list, show how the name might be used in a sentence. For example: _______ _______ makes wholesome and healthy snacks that kids love because they taste good and come in fun shapes and flavors.

12 Rules for Reviewing Your Names ...

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