CHAPTER 6
12 Rules for Building Consensus
Over the years, I have developed twelve rules for reviewing names when there are multiple decision makers involved. I promise you will have much more success finding the name if you follow these guidelines rather than trying to randomly choose the best names.
Before you distribute the list, write a sentence or two of rationale next to each name to help sell it in. At the top of the list, show how the name might be used in a sentence. For example: _______ _______ makes wholesome and healthy snacks that kids love because they taste good and come in fun shapes and flavors.
12 Rules for Reviewing Your Names ...
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