RESOURCES
The How Awesome Is Your Name Self-Assessment Tool
Whether you want the confidence to move forward with a brand name or need to get a professional opinion to show your boss that his or her name idea is problematic, this professional assessment and printable report will tell you the truth about your name: the good, the bad, and the ugly. Fun and interactive, the detailed evaluation covers what you learned in the book and links to sites to check trademark availability, slang definitions, and translations in up to 30 languages.
This online companion product is available at:
www.bkconnection.com/ismynameawesome
Trademarking
Trademark screening is the most painful part of the naming process, yet it must be done. Do not skip this step. Protecting ...
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