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Hey Whipple Squeeze This! By Luke Sullivan: The Classic Guide to Creating Great Ads, Fourth Edition by Luke Sullivan

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INDEX

A

Abbot Meade Vickers

Abbott, David

ABC

ab workout machines

access, in content

ACNE

Adams, James

ad claims

authenticity of

in digital ads

exaggeration in

truth of

Adcult USA

ad design

adjectives, brands as

ad schools/universities

advertising

as art

people, effect on

public skepticism about

sales and

as storytelling in service to brands

Advertising: Concept and Copy (Felton)

advertising, enemies of

advertising, history of

books on

industry changes and

advertising, types of

banner ads

bathroom ads

billboards

buzz marketing

direct response TV (DRTV)

editorial ads

geomarketing promotions

guerrilla ads

image ads

infomercials

interstitials

long-copy ads

media stunts

mobile ads

parodies

postcard advertising

product launches

public service ads

radio ads

spokesperson/spokespeople

transactional ads

TV commercials

viral ads

word-of-mouth

See also digital ads; print ads

advertising agencies, working in

advertising business

achieving excellence in

Creative Revolution and

getting into

greatness of, belief in

protecting work in, time spent on

public perception of

salaries in

Advertising by Design (Landa)

Advertising Concept Book, The (Barry)

advertising pioneers

advertising projects, six phases of

AgencySpy.com

Ahern, Brian

Air Force One

Aitchison, Jim

AKQA

Alka-Seltzer

Allen, Aaron

Allen, Woody

Allstate Insurance

Ally, Carl

alternate reality gaming (ARG)

Altoid’s

ambient advertising

American Express

American Floral Marketing Council

American Legacy Foundation

Ameritrade

Anacin

Anderson, ...

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