February 2016
Beginner to intermediate
448 pages
11h 26m
English
Content preview from Hey, Whipple, Squeeze This
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Bibliography
- Abraham, Leif, and Christian Behrendt. Oh My God, What Happened and What Should I Do? New York: Books on Demand, 2010.
- Adams, James, L. Conceptual Blockbusting. Reading, MA: Addison-Wesley, 1974.
- Aitchison, Jim. Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century. New York: Prentice-Hall, 1999.
- Barry, Pete. The Advertising Concept Book. London: Thames & Hudson, 2008.
- Belsky, Scott. Manage Your Day-To-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind. Amazon Publishing, 2013.
- Berger, Warren. Hoopla: A Book about Crispin Porter + Bogusky. Brooklyn, NY: Powerhouse Books, 2006.
- Bernbach, Bill. Bill Bernbach said… New York: DDB Needham, 1995.
- Blewett, Bob. Paste-Up: Or How to Get into Advertising in the Worst Way. Minneapolis: self-published, 1994.
- Bogusky, Alex, and John Winsor. Baked In: Creating Products and Businesses That Market Themselves. Evanston, IL: Agate B2, 2009.
- Burton, Phillip Ward, and Scott C. Purvis. Which Ad Pulled Best: 50 Case Histories on How to Write and Design Ads That Work. Lincolnwood, IL: NTC Business Books, 1996.
- Clark, Eric. The Want Makers. New York: Viking, 1988.
- Cook, Marshall. Freeing Your Creativity: A Writer's Guide. Cincinnati: Writer's Digest Books, 1992.
- Corporate Report magazine, Minneapolis: 1982.
- D&AD Mastercraft Series. The Art Director Book. Switzerland: Rotovision, 1997.
- ———. The Copy Book. Switzerland: Rotovision, 1995.
- Dru, Jean-Marie. Disruption: Overturning ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.