BIBLIOGRAPHY

  1. Abraham, Leif, and Christian Behrendt. Oh My God, What Happened and What Should I Do? New York: Books on Demand, 2010.
  2. Adams, James, L. Conceptual Blockbusting. Reading, MA: Addison-Wesley, 1974.
  3. Aitchison, Jim. Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century. New York: Prentice-Hall, 1999.
  4. Baldwin, David. The Belief Economy. Austin: Lioncrest Publishing, 2017.
  5. Barry, Pete. The Advertising Concept Book. London: Thames & Hudson, 2008.
  6. Belsky, Scott. Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind. Amazon Publishing, 2013.
  7. Berger, Jonah. Contagious. New York: Simon & Schuster, 2013.
  8. Berger, Warren. Hoopla: A Book About Crispin Porter + Bogusky. Brooklyn: Powerhouse Books, 2006.
  9. ________. A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. New York: Bloomsbury, 2014.
  10. Bernbach, Bill. Bill Bernbach said… New York: DDB Needham, 1995.
  11. Blewett, Bob. Paste-Up: Or How to Get into Advertising in the Worst Way. Minneapolis: self-published, 1994.
  12. Bogusky, Alex, and John Winsor. Baked In: Creating Products and Businesses That Market Themselves. Evanston, IL: Agate B2, 2009.
  13. Burton, Phillip Ward, and Scott C. Purvis. Which Ad Pulled Best: 50 Case Histories on How to Write and Design Ads That Work. Lincolnwood, IL: NTC Business Books, 1996.
  14. Clark, Eric. The Want Makers. New York: Viking, 1988.
  15. Cook, Marshall. Freeing Your Creativity: A Writer's Guide. Cincinnati: ...

Get Hey Whipple, Squeeze This, 6th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.