February 2022
Beginner to intermediate
416 pages
10h 37m
English
Content preview from Hey Whipple, Squeeze This, 6th Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
14STOPPING PEOPLE FROM GOING TO THE BATHROOM: SOME ADVICE ON TELEVISION AND VIDEO.
AS DOMINANT AS DIGITAL IS THESE days, television is still a very big dog. Yes, YouTube is cool and so are the other video platforms that air brand messages. But if you want a mass-ass audience, broadcast TV is still the thing.
Many of the suggestions from the chapters on general concepting apply to this medium, the virtues of storytelling and simplicity clearly being the most important. The skills you develop while learning to concept and write for a TV commercial will also help you create any kind of video content, whether it's a Facebook post or an in-store display.
Video is probably a more accurate term to use now that commercials have been liberated from the 30- or 60-second restriction. And because commercials no longer appear exclusively on one big screen in the living room, a video can be as long or short as the idea needs it to be.
A lot has changed. What hasn't changed? Your idea must be great.
Great means the same thing here as it does in other media. Is your idea interesting? Would people want to share your idea with their friends? Is it simple? Does it tell a story? Is it branded?
As you read this chapter, I recommend hopping on to YouTube so you can view the spots as they're discussed. (But I've added a few QR codes that'll take you right to selected commercials.)
If your idea isn't great, no amount of production will save it.
The creative's job on a TV spot doesn't end with coming ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.