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Hidden in Plain Sight - How to Create Extraordinary Products for Tomorrow's Customers by Simon Steinhardt, Jan Chipchase

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Conclusion

This is the part where I’m supposed to say something about what you’ve learned and what you’re supposed to now go do with it. But this isn’t that kind of book, and I don’t take you for the kind of reader who wants things handed to you on a plate. I didn’t set out to teach you about how the world is, but rather to offer new perspectives that can help you bring the world into focus. The way to make the most of this book is to live a full life and, armed with a new way of looking at things, ask smarter questions along the way.

Likewise, you may be wondering how the future will play out, and what you should do about it. This isn’t that kind of book either, but if you step outside into the world and choose to look through the lenses of ...

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