5. Regulation and Compliance

Business Performance Versus Bureaucracy

Many people, far more intelligent than I, have been very clear about our inability to not think about something that we’ve been told to not think about. In fact, the only way to not think about something is to think about something else. For example, if I told you not to think about pink elephants, you would immediately start thinking about them. The only reason you’re able to not think about pink elephants is because you’re reading these words right now.

This same concept has played out in all sorts of situations. One noteworthy and relevant example is that of trying to not achieve some undesirable outcome. The same studies also explain the interesting realization that if you ...

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