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High Performance Sales Strategies by Russell Ward

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2

Why it is important to be objective

Subjectivity

How often do you meet someone who will give you their opinion of a person, only for you to find out a while later that they were completely wrong? Subjective views can be dangerous and yet we frequently rely on them without challenge.

If three people were to watch a car go past a window and were asked to describe what they had seen, they will likely give three completely different descriptions.

People see things differently. You see things through your own paradigm. Things that have happened to you shape the way you see things.

I remember a story that Brian Mayne (the innovator of the Goal Mapping methodology, who runs a company called Lift International) tells about going to the local ...

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