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High-Powered Investing All-in-One For Dummies, 2nd Edition by Consumer Dummies

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Chapter 2

Evaluating Crowdfund Investing Opportunities

In This Chapter

arrow Doing your homework on investment possibilities

arrow Falling back on common sense

arrow Turning on your fraud detector

If you've never invested in start-ups and small businesses before, crowdfund investing may seem really exciting. After all, you have the chance — perhaps for the first time — to put your money directly behind an entrepreneur's concept or into a small business that seems poised for great things.

A word of caution: Take your time, become very educated about the opportunities themselves and the risks involved, and stay on a strict budget if you decide to invest. Before you jump into any investment, stop and repeat the following:

  • I will invest only in people I know and trust.
  • I will invest only in products or services I will use myself or believe will have real value for others.
  • I will invest only in businesses for which I am willing to be a marketing engine or help out in some way.
  • I understand that this is a long-term investment, I may never see my investment, and if I do, it may be a long time off and may not be the amount I put in.
  • I am investing only as much as I can afford to walk away from or lose ...

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