CHAPTER 3
Major Factors in Successful Lead Generation
We all know someone who is incredibly brilliant, but in the end doesn’t accomplish anything because of a bad attitude. A few years ago, I was asked to work with a team of salespeople at a transportation services company in the Dallas area to help grow their sales, and I quickly encountered this problem in a big way. The sales team at this company was comprised of a cross-section of people, from veterans to new hires, and each one had their own personality and skill set. Before long, I was dealing with one salesperson in particular who was easily the smartest person on the team. His level of knowledge blew me away, and his understanding of the trucking and transportation industries was amazing. ...
Get High-Profit Prospecting now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
